Beginner 4 modules · 11 lessons

Business Models for Startups

Build a business model that actually makes money — from the Business Model Canvas to pricing and unit economics.

4 modules 11 lessons approx. 4 hours Completely free
Start the course

Go to the first lesson. It's free and needs no account.

Free guide and course

Business Model Canvas – from template to tested model

A Business Model Canvas is a one-page template for mapping customers, value propositions, channels, revenue, costs, activities, resources and partners. This free course explains every field and shows how to test the assumptions before they become expensive.

The canvas does not replace a full business plan, but it provides a clear foundation for writing one. You will also learn about revenue models, pricing, customer acquisition cost, customer value, margins and break-even.

Start with the Business Model Canvas

Outcomes

What you'll walk away with

  • You can set up and understand a Business Model Canvas for your own idea.
  • You can choose and justify a revenue and pricing model.
  • You understand unit economics well enough to see whether the model holds.
  • You can build a simple forecast and find the break-even point.
  • You know when and how you should pivot.

Ready to begin?

Go to the first lesson. It's free and needs no account.

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